SFRE

URBAN CONTEXT

SEOUL · TOKYO · SHANGHAI · SEOUL · TOKYO · SHANGHAI ·

Where demand condenses,
development must be precise.

16.5%

Share of Seoul housing over 30 years old

92.1%

Share of population in urban areas

47.15M

Projected population, 2050

Sources — MOLIT & LX Urban Planning Statistics (2024), Statistics Korea population projections

/ 01ABOUT

A space changes the street.
The street changes the city.

The morning commute, the midday shop, the evening walk.
The value of a space is made not by finance, but by the life that flows through it. SFRE develops the spaces where this cycle holds.

/ 02BUSINESS

We convert the potential of land
into value.

The structures differ. The standard does not.

DIRECT

Direct Development

We develop through project SPCs — from land acquisition to exit and operations, bearing both the risk and the return.

JOINT

Joint Development

Co-development structures with landowners and investors. Equity, commitments, and responsibilities defined per project.

PUBLIC

Public Purchase Program

Housing built on public purchase commitments (LH). A secured exit lets the energy go into the quality of the space.

/ 03PROCESS

Three principles,
seven gates.

Data-driven decisions

Trade-area, demand, and pricing data verified with our own tools. Only sites the numbers pass get reviewed.

Direct execution

Planning through operations, in-house. The pro forma, the drawings, and the schedule on one table.

Conservative underwriting

A project that fails the cap-rate and DSCR stress scenarios does not proceed.

FAR & envelope review

Effective demand analysis

Title & rights analysis

Pro forma & IRR

Highest & best use

Pre-leasing & rent roll

Equity & project finance

/ 04NOW BUILDING

Now Building

Areas currently under review and execution.

RESIDENTIAL / PUBLIC

Public-program housing

RETAIL

Trade-area retail

HOSPITALITY

Hotel & Stay ↗

URBAN MIXED

Urban mixed-use

/ 05CONTACT

Contact

Inquiries regarding land acquisition, joint development, and investment participation.

[email protected]

Investment materials

Investment overview and detailed materials are provided after NDA execution.

Sign the NDA

Where demand condenses,development must be precise.

A space changes the street.The street changes the city.

We convert the potential of landinto value.